We are pleased to announce SMITH Optics will be partnering with us supplying Helmets and Glasses for our upcoming projects. We’ll be testing out the Trace helmet and Attack glasses in our upcoming product test day, and plan to wear SMITH’s new Ignite Aero Helmet for when we’re looking for some further aero gains!
This comes as SMITH also announces a renewed partnership with the Cinelli road team, who’ll be racing crit and fixed gear events across the summer. A full press release can be viewed below
Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modem style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at : smithoptics.com
Press Release – Team Cinelli powered by SMITH:
“SMITH is excited to announce the renewal of its partnership with Team Cinelli for the 2019 season. With riders from all over the world racing in the most prestigious fixed gear criteriums across Europe, USA and Asia, Team Cinelli athletes will be proudly wearing Smith’s new Trace helmet this season, along with the Attack Max interchangeable sunglasses from the brand’s VELOCITY Collection of performance eyewear.
Established in 2014, the Cinelli Team has made a name for itself in the fixed gear scene, winning the Red Hook Crit multiple times – the world’s premier track bike criterium. For 2019, the team will be competing in the Trace helmet, the new pinnacle road helmet from Smith. The team chose the Trace featuring graphics designed in collaboration with Mike Giant, a celebrated American graffiti artist, illustrator and tattooist with a huge following in the cycling industry. Giant’s passion for cycling and street art merges in his signature black-ink graphics on the Trace helmet and Attack Max eyewear.
With over 50 years of pioneering product and design innovations, Smith continues its use of proven, lightweight Aerocore™ in-mold construction this season by fully surrounding the interior of the Trace helmet in Koroyd®, which absorbs more kinetic energy than traditional protection materials while increasing airflow and reducing overall weight.
Team Cinelli will also be seen racing in the Network helmet, Ignite helmet, and Attack Max interchangeable sunglasses throughout the season.”